Tuesday 13 July 2010

Cutest Stationery

how perfect is this kate spade wall in st. louis? ♥ find the story below.





meet cheree berry. the st. louis stationer is a kate spade girl at heart-and a pro at taking chances. she worked as an art director in our new york office before trading the city skyline for the gateway arches and heading west. putting pencil to paper, she started her own graphic design company [chereeberry.com] in january of 2006.

when we began planning the latest collaboration for our st. louis shop, we turned to cheree to design an interactive installation that's as colorful as it is charming. using her signature stationery, cheree created a grid, wrapping our entryway with hundreds of mini-envelopes. she tucked a striped card into each envelope-printed with spirited chances inspiring guests to eat cake for breakfast, smile at a stranger and sing outside the shower [to name a few].

should you be in the neighborhood, pop by for a peek. then pick a card-any card-and enjoy.

i love this. it's absolutely perfect! ♥ what do you think?

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