This week in creative marketing, Ikea has set up shop/furniture in 4 of Paris’ busiest subway stops. And the set-ups are complete with some of their most comfortable couches, floor lamps, and even wall hangings. Wait for the train in what could be your living room kind-of-thing. Ikea shows us that it’s furniture isn’t afraid to get dirty. Just like us.
The lack of tagging thus far is remarkable. I wonder if this would do as well in say, New York?
xoxo
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